Generalist leader with 20 years digital experience across sales, marketing, product, and operations.

Based in Wellington, I've worked across all kinds of digital businesses, from early-stage startups to large institutions. I understand how the commercial and technical sides fit together, and I'm looking for a senior role where I can own something and help a great team make it better.

Learn more about me

Recent Projects

All projects

A personal portfolio tracker for managing investments, crypto, property, and more.

View project →

Shelfie

Your personal cookbook shelf — scan books, index recipes, and search your whole collection.

View project →

Poker Cash-Up

A dead-simple cash-up calculator for poker night. No more arguing over the maths.

View project →

NBA Draft Viz

An interactive visualisation of every top-5 draft pick by NBA franchise from 1996 to 2025.

View project →

Recipe Browser

A searchable library for a collection of meal plan PDFs — filter by meal type, see macros, jump straight to the source PDF.

View project →

A personal portfolio tracker for managing investments, crypto, property, and more.

View project →

Shelfie

Your personal cookbook shelf — scan books, index recipes, and search your whole collection.

View project →

Poker Cash-Up

A dead-simple cash-up calculator for poker night. No more arguing over the maths.

View project →

Recent Articles

All articles

May 2026

Making a Folder of Recipe PDFs Actually Useful

How I turned a growing pile of meal plan PDFs into a searchable recipe library in a single Claude conversation.

May 2026

Building an Interactive Data Visualisation in a Single Conversation

How I went from a question about NBA draft history to a shareable, interactive visualisation without writing a line of code.

April 2026

From Side Project to Paid Product: Iterating Holdie With Claude Code

Payments, email, imports, observability, and what the development process actually looks like day to day.